Organization · Venture Capital
CULT Capital
CULT Capital is a growth equity firm based in New York that specializes in funding and scaling emerging consumer brands with dedicated followings. The firm focuses on five key categories: Beauty and Personal Care, Food and Beverage, Homecare, Pet, and Wellness.
Overview
What CULT Capital does
What CULT Capital is
CULT Capital is a growth equity firm based in New York that specializes in funding and scaling emerging consumer brands with dedicated followings. The firm focuses on five key categories: Beauty and Personal Care, Food and Beverage, Homecare, Pet, and Wellness.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2014
- Approximate age
- About 12 years
- Structured capabilities
- Funder
- Last reviewed
- May 5, 2026
Official channels
Find CULT Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
CULT Capital as a funder
Investment thesis
CULT Capital invests in consumer brands that create products consumers feel they cannot live without, building identity and lifestyle around those products.
Focus narrative
CULT Capital invests in consumer brands that exhibit a cult-like following, providing a sense of identity and belonging to their consumers. The firm targets brands with annual revenues of at least $2 million and seeks to invest up to $10 million, primarily in the beauty and personal care, food and beverage, homecare, and pet wellness sectors.
Value beyond capital
CULT Capital provides value to its portfolio companies by working closely with founders on growth strategy, distribution, marketing, and brand-building through its CULT Capital 360 network. The firm is highly selective, reviewing hundreds of brands but investing in only a small number, ensuring that they can offer tailored support to each company.
Terms and economics
- Typical check
- $2,000,000–$10,000,000
- Sweet spot
- $10,000,000
Focus and fit
- Stages
- Growth Equity
- Sectors
- Consumer
- Regions
- United States
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded notable exits
- Supergoop! and Babo Botanicals
Portfolio context
CULT Capital has invested in notable brands such as Homecourt, a home and personal fragrance brand founded by Courteney Cox, and Subtl Beauty, a convenience-focused stackable makeup brand. Other portfolio companies include LAWLESS Beauty, a clean color cosmetics brand, Supergoop!, an SPF/skincare brand, Act+Acre, a clean haircare brand, and Babo Botanicals, a natural baby and family personal-care brand.
Common questions
What to know about CULT Capital
Upseed classifies CULT Capital under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 5, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.