Organization · Venture Debt

Choco Up

Choco Up is a Singapore-based financial services platform that specializes in revenue-based financing solutions for SMEs and fast-growing businesses across Asia. It offers tailored funding products to empower entrepreneurs without diluting equity.

Venture DebtFunderEvent host

Official website

Overview

What Choco Up does

What Choco Up is

How it participates in the startup ecosystem

The current public profile supports funder and event host capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.

Operational profile

Organization status and context

Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.

Operational status: Active
Organization type: Venture Debt
Founded: Founded in 2018
Approximate age: About 8 years
Structured capabilities: Funder · Event host
Last reviewed: April 1, 2026

What Venture debt means

Venture debt is a loan or credit facility designed for high-growth startups, typically companies that have already raised institutional venture capital and may not qualify for traditional bank debt because they lack profitability, long operating history, predictable cash flow, or hard collateral.

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Official channels

Find Choco Up elsewhere

Open the official website or a supported primary organization account.

Capability profile

Choco Up as a funder

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Investment thesis

Choco Up focuses on providing flexible funding solutions to empower entrepreneurs and businesses of various sizes, particularly in the e-commerce and retail sectors.

Focus narrative

Choco Up specializes in revenue-based financing, providing a range of funding products designed for startups and small businesses. Their offerings include Uplift, a buy now, pay later solution for retailers; Upstart, which provides funding of up to $100,000 for small investments; Upstart Plus, offering larger amounts for business expansion; and Upfront, a solution to convert outstanding bills into cash flow. This diverse range of services is aimed at meeting the unique needs of their clients.

Value beyond capital

Choco Up adds value to its portfolio companies by providing tailored funding solutions that enhance cash flow and support growth initiatives. Their expertise in revenue-based financing allows businesses to access the capital they need without the constraints of traditional financing methods, enabling them to focus on scaling their operations and achieving their goals.

Terms and economics

Typical check: $1,000–$1,000,000
Sweet spot: $100,000

Focus and fit

Sectors: E-Commerce
Regions: Australia Singapore

Availability

Currently deploying: Yes

Portfolio and track record

Portfolio context

Choco Up has supported numerous businesses through its funding solutions, with notable success stories including Primo Fightwear, which accelerated growth in the combat sports community; Enya, which expanded into Southeast Asian markets; Eastside Collectables, which improved cash flow for their trading card game collection; BOVEM, which optimized cash flow strategy for peak season success; and Crushed Wines, which scaled operations into a wine bar.

Capability profile

Choco Up as an event host

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Event focus

Choco Up specializes in revenue-based financing, offering various funding products tailored to the needs of startups and small businesses. Their services include Uplift, a buy now, pay later solution for retailers; Upstart, funding of up to $100,000 for small investments and short-term projects; Upstart Plus, funding exceeding $100,000 for business expansion; and Upfront, a solution to convert outstanding bills into cash flow.

Format narrative

Choco Up hosts various events aimed at supporting business growth and networking, including educational sessions and social gatherings for entrepreneurs.

Participant value

Attendees gain valuable insights into funding options and networking opportunities with other entrepreneurs and industry experts.

Format and cadence

Event types: meetup, workshop, and conference
Startups can present: No

Availability

Registration state: Not currently accepting

Audience and fit

Stages: Pre-seed · Seed · Seed+
Audience: Founders · Investors
Sectors: E-Commerce
Regions: Australia Singapore

Speakers and past editions

Speakers

Notable speakers include industry experts and successful entrepreneurs sharing insights on funding and business growth.

Past editions

Choco Up has hosted events such as 'Powering Retail Growth with Choco Up and AliExpress' and 'E-commerce Networking Drinks', focusing on market trends and networking opportunities.

Connected ecosystem