Organization · Venture Capital
BrandProject LP
BrandProject LP is a venture capital firm based in Toronto and New York City that partners with founders to build and scale consumer brands. They focus on early-stage investments across various stages of business development.
Overview
What BrandProject LP does
What BrandProject LP is
BrandProject LP is a venture capital firm based in Toronto and New York City that partners with founders to build and scale consumer brands. They focus on early-stage investments across various stages of business development.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Structured capabilities
- Funder
- Last reviewed
- March 18, 2026
Official channels
Find BrandProject LP elsewhere
Open the official website or a supported primary organization account.
Capability profile
BrandProject LP as a funder
Investment thesis
BrandProject LP partners with visionary founders to build and scale innovative consumer brands, leveraging extensive expertise in various domains.
Focus narrative
BrandProject invests in early-stage consumer brands across three key stages: Incubate, Accelerate, and Scale. The organization invests between $500K to $2M to develop new businesses from scratch, provides funding of $750K to $2M for pre-seed and seed stage brands, and offers growth capital ranging from $1M to $5M for Series A brands.
Value beyond capital
BrandProject adds value to its portfolio companies through a hands-on approach, leveraging its team's expertise in various fields including design, product development, engineering, growth strategies, finance, operations, and consumer marketing.
Terms and economics
- Typical check
- $500,000–$5,000,000
- Sweet spot
- $2,000,000
Focus and fit
- Stages
- Friends and Family · Angel · Accelerator · Pre-seed · Seed · Series A · Growth Equity
- Sectors
- ConsumerCommerce & Retail
- Regions
- North America
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 4
Portfolio context
Notable portfolio companies include Wonderbelly, a consumer health brand focused on gut health; Daily Harvest, a food delivery service offering ready-to-eat meals made from organic fruits and vegetables; Peachy, a skincare brand emphasizing preventative care; and Clutch, an online platform for buying cars that provides a stress-free experience.
Common questions
What to know about BrandProject LP
Upseed classifies BrandProject LP under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 18, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.