Organization · Private Equity

B2 Partners

B2 Partners is a private equity firm based in Scottsdale, Arizona, focused on acquiring businesses undergoing management transitions and providing growth capital to profitable companies.

Private EquityFunder

Overview

What B2 Partners does

What B2 Partners is

B2 Partners is a private equity firm based in Scottsdale, Arizona, focused on acquiring businesses undergoing management transitions and providing growth capital to profitable companies.

How it participates in the startup ecosystem

The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.

Operational profile

Organization status and context

Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.

Operational status
Active
Organization type
Private Equity
Founded
Founded in 2014
Approximate age
About 12 years
Structured capabilities
Funder
Last reviewed
March 27, 2026

Official channels

Find B2 Partners elsewhere

Open the official website or a supported primary organization account.

Capability profile

B2 Partners as a funder

Investment thesis

B2 Partners focuses on acquiring businesses to support management transitions and provide growth capital to profitable companies.

Focus narrative

B2 Partners invests in businesses that are undergoing management transitions or require growth capital. The firm avoids investments in marketed processes, real estate, commodities, and businesses that are too small to attract capable leadership.

Value beyond capital

B2 Partners adds value by providing growth capital and supporting management transitions, ensuring that businesses can thrive and achieve their objectives.

Focus and fit

Stages
Growth Equity

Availability

Currently deploying
Yes

Portfolio and track record

Recorded portfolio count
4

Portfolio context

Notable portfolio companies include OMI, which provides purpose-built solutions for electro-mechanical challenges; Plant Baby, offering nutritionally complete plant milk for families with a focus on e-commerce growth and retail expansion; As One Insurance Group, delivering healthcare solutions aimed at reducing costs and improving health outcomes; and Berdena's, which operates trendy coffee shops and restaurants in Phoenix/Scottsdale.

Connected ecosystem

Continue from B2 Partners

These links use structured organization type, sector, and regional relationships. They do not imply endorsement or commercial similarity.

Common questions

What to know about B2 Partners

Upseed classifies B2 Partners under the Private Equity organization type. Its current public profile includes funder capabilities.

Next step

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Source and update disclosure

Know what this page is based on

Source basis

Public organization and program material, official websites, and structured Upseed records.

Last reviewed

March 27, 2026

Known limits

Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.

Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.