Organization · Venture Studio
Axell
Axell is a fintech and insurtech innovation hub based in Tel Aviv, Israel, focusing on accelerating digital transformation for financial services companies through collaboration with startups.
Overview
What Axell does
What Axell is
Axell is a fintech and insurtech innovation hub based in Tel Aviv, Israel, focusing on accelerating digital transformation for financial services companies through collaboration with startups.
How it participates in the startup ecosystem
The current public profile supports funder and program host and publisher capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Studio
- Founded
- Founded in 2020
- Approximate age
- About 6 years
- Structured capabilities
- Funder · Program host · Publisher
- Last reviewed
- March 27, 2026
What Venture studio means
A venture studio is an organization that systematically creates new startups by generating or sourcing ideas, validating them, building early products, recruiting founders or operators, providing shared resources, and retaining meaningful equity in the companies it helps create.
Open the glossary entryOfficial channels
Find Axell elsewhere
Open the official website or a supported primary organization account.
Capability profile
Axell as a funder
Investment thesis
Axell focuses on accelerating the digital transformation of financial services by co-creating new digital products and services with startups.
Focus narrative
Axell specializes in the financial services sector, particularly in insurance and wealth management. The organization provides services that include strategic partnerships, innovation building, and early-stage investment opportunities. It emphasizes the importance of collaboration between traditional financial institutions and technology startups to drive digital transformation.
Value beyond capital
Axell connects financial services corporations with startups, focusing on establishing strategic partnerships rather than direct investments in startups.
Focus and fit
- Stages
- Pre-seed · Seed · Seed+ · Series A · Series B · Series C · Growth Equity
- Sectors
- FintechInsurance Technology
- Regions
- Global
Availability
- Currently deploying
- Not published
Portfolio and track record
Portfolio context
Axell has collaborated with various notable clients, including Generali, AIG, and Maccabi Healthcare Services. The organization has also worked with over 15 insurers and 20 technology partners to deliver solutions and growth.
Capability profile
Axell as a program host
Program thesis
Axell is a fintech and insurtech innovation hub focused on accelerating the digital transformation of financial services companies by co-creating new digital products and services.
Focus narrative
Axell specializes in the financial services sector, particularly in insurance and wealth management. The organization provides services that include strategic partnerships, innovation building, and early-stage investment opportunities. It emphasizes the importance of collaboration between traditional financial institutions and technology startups to drive digital transformation.
Value and support
Axell operates an innovation hub that connects financial services corporations with startups, focusing on establishing strategic partnerships rather than direct investments in startups.
Availability
- Application state
- Not published
Focus and fit
- Sectors
- FintechInsurance Technology
- Regions
- Global
Alumni and track record
Alumni context
Axell has collaborated with various notable clients, including Generali, AIG, and Maccabi Healthcare Services. The organization has also worked with over 15 insurers and 20 technology partners to deliver solutions and growth.
Capability profile
Axell as a publisher
Editorial focus
Axell specializes in the financial services sector, particularly in insurance and wealth management. The organization focuses on accelerating the digital transformation of financial services companies by co-creating new digital products and services. It emphasizes collaboration between traditional financial institutions and technology startups to drive innovation.
Audience value
Axell aims to bridge local and international insurance and financial corporations with startups, providing strategic partnerships and innovation building to enhance digital transformation in the financial services sector.
Format and cadence
- Content formats
- blog and research-report
- Primary platform
- Website
Availability
- Guest pitch state
- Not currently accepting
Audience and focus
- Audience
- Corporate Innovators · Founders
- Sectors
- FintechInsurance Technology
- Regions
- MENA
Flagship work and coverage
Flagship properties
Axell publishes various insights and reports on its website, including 'Human Touch in a Digital World – The Future of Financial Advice' and 'Digital Health Innovation: Leveraging the Israeli Ecosystem in Europe'. Regular blog posts discuss trends and innovations in financial services.
Common questions
What to know about Axell
Upseed classifies Axell under the Venture Studio organization type. Its current public profile includes funder, program host, and publisher capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 27, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.