Organization · Private Equity
Assurance Capital
Assurance Capital is a private investment firm based in the United States that provides customized growth solutions to profitable, lower-middle-market companies. The firm focuses on investing in established companies with experienced management teams.
Overview
What Assurance Capital does
What Assurance Capital is
Assurance Capital is a private investment firm based in the United States that provides customized growth solutions to profitable, lower-middle-market companies. The firm focuses on investing in established companies with experienced management teams.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Structured capabilities
- Funder
- Last reviewed
- March 4, 2026
Official channels
Find Assurance Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
Assurance Capital as a funder
Investment thesis
Assurance Capital invests in established companies with experienced management teams, providing tailored growth solutions through private debt and equity investments.
Focus narrative
Assurance Capital invests in established companies operated by experienced management teams. The firm offers two main funds: Assurance Mezzanine Fund, which provides private debt investments ranging from $3 to $20 million, and Assurance Growth Partners, which makes control equity investments in private, lower-middle-market companies in the U.S.
Terms and economics
- Typical check
- $3,000,000–$20,000,000
Focus and fit
- Regions
- United States
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 20
- Recorded notable exits
- Builder’s Choice, Entia Ventures, L Tech Network Services, Webster Electric, TE3CO, and Pawz
Portfolio context
Assurance Capital's portfolio includes a variety of businesses across different industries. Notable investments include Builder’s Choice (Exited, Feb 2017), Old Mill Brick (Active, Feb 2018), Critical Health Connection (Active, May 2018), and Turtle Infrastructure Partners (Active, Jun 2018).
Common questions
What to know about Assurance Capital
Upseed classifies Assurance Capital under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 4, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.