Organization · Incubator
Askeladden & Co
Askeladden & Co is an incubator based in Norway that supports entrepreneurs in building and scaling companies, particularly in traditional industries. They focus on leveraging technology to enhance customer and employee experiences.
Overview
What Askeladden & Co does
What Askeladden & Co is
Askeladden & Co is an incubator based in Norway that supports entrepreneurs in building and scaling companies, particularly in traditional industries. They focus on leveraging technology to enhance customer and employee experiences.
How it participates in the startup ecosystem
The current public profile supports funder and program host capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Incubator
- Founded
- Founded in 2017
- Approximate age
- About 9 years
- Structured capabilities
- Funder · Program host
- Last reviewed
- March 5, 2026
What Incubator means
An incubator is a support environment for turning a nascent idea or early company into a startup that is more ready for customers, funding, or an accelerator.
Open the glossary entryOfficial channels
Find Askeladden & Co elsewhere
Open the official website or a supported primary organization account.
Capability profile
Askeladden & Co as a funder
Investment thesis
Askeladden & Co invests in technology-driven businesses that enhance customer and employee experiences. They support startups through capital, operational assistance, and access to a network of partners.
Focus narrative
Askeladden & Co invests in businesses that leverage technology to enhance customer and employee experiences. They provide capital, operational support, and access to a network of business partners, investors, and talent. Their approach includes identifying opportunities across various industries and supporting startups through the early stages until they achieve product-market fit.
Focus and fit
- Stages
- Pre-seed · Seed
- Regions
- Europe
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 13
Portfolio context
Notable portfolio companies include: Watchdog: A technology company that ensures invoice accuracy by comparing them against contracts and pricing history. Journalia: Utilizes AI to extract relevant medical information from consultations, allowing doctors to focus on patient care. Edda.ai: Integrates and visualizes data to provide accurate staffing and procurement recommendations. Verd: Acquires and builds local funeral homes with established brands. Squeeze: Offers professional massages at a fixed low price through a membership model. Petrus: Operates veterinarian clinics with digital booking and fixed pricing. Randi: A full-service accounting firm focused on transparency and fixed pricing for small and medium-sized businesses. Rebil: An online platform for buying or financing used cars with home delivery. Olio: A medical skincare and beauty salon offering various treatments. Kin: Develops leading e-commerce platforms in the Nordics. Dr.Dropin: A private healthcare provider offering services at fixed low prices. Digg Pizza: A pizza company focused on quality and quick service. Blid: A dental clinic providing accessible and affordable dental care.
Capability profile
Askeladden & Co as a program host
Program thesis
Askeladden & Co aims to empower entrepreneurs by providing capital, operational support, and access to a robust network, helping startups achieve product-market fit.
Focus narrative
The program focuses on investing in businesses that utilize technology to enhance experiences for customers and employees. Askeladden & Co provides operational support and connects startups with a network of business partners, investors, and talent, fostering growth and innovation.
Value and support
Founders receive capital investment, operational support, and access to a network of partners and investors. The program is designed to guide startups through the early stages of development, helping them achieve product-market fit and scale effectively.
Availability
- Application state
- Not published
Focus and fit
- Stages
- Pre-seed · Seed
Alumni and track record
Alumni context
Notable alumni include Watchdog, which ensures invoice accuracy; Journalia, which uses AI for medical information extraction; and Edda.ai, which provides staffing and procurement recommendations through data visualization.
Common questions
What to know about Askeladden & Co
Upseed classifies Askeladden & Co under the Incubator organization type. Its current public profile includes funder and program host capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 5, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.