Organization · Startup
Asellera
Asellera is a startup focused on developing consumer brands that prioritize sustainability and social impact. It operates in multiple locations including Madrid, Mexico City, Miami, and Los Angeles.
Overview
What Asellera does
What Asellera is
Asellera is a startup focused on developing consumer brands that prioritize sustainability and social impact. It operates in multiple locations including Madrid, Mexico City, Miami, and Los Angeles.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Startup
- Structured capabilities
- Funder
- Last reviewed
- March 19, 2026
Official channels
Find Asellera elsewhere
Open the official website or a supported primary organization account.
Capability profile
Asellera as a funder
Investment thesis
Asellera focuses on developing consumer brands that prioritize sustainability and social impact.
Focus narrative
Asellera invests in consumer brands that emphasize sustainability and social impact. They partner with celebrities and content creators who act as co-founders to enhance brand visibility and promote shared values.
Focus and fit
- Stages
- Seed · Series A · Series B · Growth Equity
- Sectors
- ConsumerCommerce & Retail
- Regions
- Europe · Global · Latam · North America
Availability
- Currently deploying
- Not published
Portfolio and track record
- Recorded portfolio count
- 2
Portfolio context
Natural Dry: A leading natural and sustainable deodorant brand in Mexico. Flopp Eco: A leading ecological household cleaning brand in Europe. Upcoming: A partnership with a prominent Mexican influencer to develop a makeup brand focused on mental health awareness and access to mental health services for the younger generation in Mexico.
Common questions
What to know about Asellera
Upseed classifies Asellera under the Startup organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 19, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.