Organization · Accelerator
Arena Hub
Arena Hub is a non-profit association and innovation center in São Paulo, Brazil, focused on transforming the sports and entertainment industry through innovation and connectivity.
Overview
What Arena Hub does
What Arena Hub is
Arena Hub is a non-profit association and innovation center in São Paulo, Brazil, focused on transforming the sports and entertainment industry through innovation and connectivity.
How it participates in the startup ecosystem
The current public profile supports program host and community capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Accelerator
- Founded
- Founded in 2019
- Approximate age
- About 7 years
- Structured capabilities
- Program host · Community
- Last reviewed
- April 2, 2026
What Accelerator means
An accelerator is a structured, short-term program designed to speed up a startup's progress toward product-market fit, traction, fundraising, or scale.
Open the glossary entryOfficial channels
Find Arena Hub elsewhere
Open the official website or a supported primary organization account.
Capability profile
Arena Hub as a program host
Program thesis
Arena Hub focuses on accelerating the transformation of the sports industry through innovation, connection, investment, education, and business generation.
Focus narrative
Arena Hub invests in startups within the sports, media, and entertainment sectors. It aims to support businesses that provide innovative solutions to challenges faced by various stakeholders in the sports industry. The organization collaborates with a network of over 170 partner entities, including clubs, leagues, federations, and athletes.
Value and support
Arena Hub offers mentorship, potential investment, and access to a vast network of industry partners to support startups in the sports sector.
Availability
- Application state
- Not published
Focus and fit
- Stages
- Accelerator
- Sectors
- Media & Entertainment
- Regions
- Br · Latam
Alumni and track record
Alumni context
Notable startups include Sportera, a platform focused on sports management; Além das 4 linhas, a media outlet covering sports topics; Armatore, providing solutions for sports training; BJJ Progress, a platform for Brazilian Jiu-Jitsu training; CLICKER SPORTS, a data analytics company for sports; Cor Sync, a technology solution for sports performance; and DeuJogo, a platform for sports event management.
Capability profile
Arena Hub as a community
Community overview
Arena Hub is a non-profit organization founded in December 2019, based in São Paulo, Brazil. It focuses on accelerating the transformation of the sports industry through innovation, connection, investment, education, and business generation.
Community focus
Arena Hub invests in startups within the sports, media, and entertainment sectors. It aims to support businesses that provide innovative solutions to challenges faced by various stakeholders in the sports industry. The organization collaborates with a network of over 170 partner entities, including clubs, leagues, federations, and athletes.
Member value
Members benefit from access to a network of industry partners, mentorship opportunities, and potential investment through various programs designed to support startups in the sports sector.
Membership
- Pricing models
- free
Format and cadence
- Modality
- in-person
- Schedule
- rolling-admissions
- Commitment
- light
Availability
- Membership state
- Accepting
Audience and fit
- Audience
- Founders · Investors · Corporate Innovators
- Benefits
- mentorship and network-access
- Program types
- accelerator and community
- Selection criteria
- open
- Sectors
- Media & Entertainment
- Regions
- Latin America
Community activity
Events and activity
Arena Hub organizes events to foster networking and collaboration within the sports industry. These include pitch events, workshops, and participation in industry conferences.
Notable members
Key team members include Ricardo Mazzucca (CEO), Fernando Patara (Head of Innovation), Carlos Henrique (Head of Business Development), Loriene Garcia (Designer and Social Media), and Ivan Ballester (Innovation Consultant).
Common questions
What to know about Arena Hub
Upseed classifies Arena Hub under the Accelerator organization type. Its current public profile includes program host and community capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 2, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.