Organization · Venture Capital
Applico
Applico is a technology investment firm focused on the B2B distribution sector, connecting strategic partners and entrepreneurs to drive growth and value creation. It operates Applico Capital, the first venture capital fund dedicated to distribution technology.
Overview
What Applico does
What Applico is
Applico is a technology investment firm focused on the B2B distribution sector, connecting strategic partners and entrepreneurs to drive growth and value creation. It operates Applico Capital, the first venture capital fund dedicated to distribution technology.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2009
- Approximate age
- About 17 years
- Structured capabilities
- Funder
- Last reviewed
- April 9, 2026
Official channels
Find Applico elsewhere
Open the official website or a supported primary organization account.
Capability profile
Applico as a funder
Investment thesis
Technology modernization of the B2B distribution industry. VC invests in startups building distribution tech; PE partners with scaled distributors to drive AI adoption.
Focus narrative
Applico invests in the B2B distribution sector, leveraging partnerships with large enterprises. The firm emphasizes collaboration with entrepreneurs to drive growth and value creation, focusing on technology solutions that enhance distribution processes.
Value beyond capital
Applico adds value to its portfolio companies by leveraging its extensive network of strategic partners and industry expertise, facilitating growth through technology modernization and operational improvements.
Focus and fit
- Stages
- Seed · Series A · Series B
- Sectors
- SaaS & Cloud SoftwareArtificial IntelligenceLogistics & Supply ChainHealthcareFintechCommerce & Retail
- Regions
- Global · North America
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 8
Portfolio context
Notable portfolio companies include: toolbx.com (B2B distribution solutions), loop.com (technology services for distribution), curri.com (logistics services for B2B), recurrency.com (subscription-based services), convey.dev (logistics technology), fulcrumpro.com (operational tools for distributors), goaugment.com (enhancing B2B operations), and canals.ai (AI solutions for distribution).
Common questions
What to know about Applico
Upseed classifies Applico under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 9, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.