Organization · Venture Capital
APEX
APEX is a sports-focused investment firm based in Oeiras, Portugal, and London, UK. It invests in early-stage companies and established properties within the sports, media, and entertainment sectors.
Overview
What APEX does
What APEX is
APEX is a sports-focused investment firm based in Oeiras, Portugal, and London, UK. It invests in early-stage companies and established properties within the sports, media, and entertainment sectors.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2020
- Approximate age
- About 6 years
- Structured capabilities
- Funder
- Last reviewed
- March 7, 2026
Official channels
Find APEX elsewhere
Open the official website or a supported primary organization account.
Capability profile
APEX as a funder
Investment thesis
APEX focuses on investing in the sports ecosystem, targeting innovative early-stage companies and premium sports assets with high growth potential.
Focus narrative
APEX invests in various sectors within the sports industry, employing strategies that include Venture Capital, Growth, and Private Equity. The firm targets early-stage companies innovating in how sports are experienced and consumed, as well as premium and emerging sports assets with high growth potential.
Value beyond capital
APEX provides strategic access and credibility for its portfolio companies through its athlete-backed LP base, enhancing deal flow and support for growth.
Terms and economics
- Typical check
- $100,000–$4,000,000
Focus and fit
- Stages
- Friends and Family · Angel · Pre-seed · Seed · Seed+ · Series A · Series B · Growth Equity
- Sectors
- Sports Tech · Media · Healthcare · AI · Fintech · Consumer
- Regions
- Europe · Global · North America · Uk
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 26
Portfolio context
Notable investments include: TGL: A tech-driven golf league founded by Tiger Woods and Rory McIlroy. Scoreplay: An investment led by Giannis Antetokounmpo, raising $13 million. Output Sports: A company that raised €4.47 million to develop elite sports science technology. Venezia FC: APEX has taken a minority stake in this football club and has also engaged in sponsorship activities.
Common questions
What to know about APEX
Upseed classifies APEX under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 7, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.