Organization · Family Office
Amsvest Limited
Amsvest Limited is a privately-owned investment vehicle founded by Lord Alan Sugar, based in Loughton, Essex, UK. The organization invests in UK businesses that sell or manufacture products or offer specific services, focusing on startups and providing support for young entrepreneurs.
Overview
What Amsvest Limited does
What Amsvest Limited is
Amsvest Limited is a privately-owned investment vehicle founded by Lord Alan Sugar, based in Loughton, Essex, UK. The organization invests in UK businesses that sell or manufacture products or offer specific services, focusing on startups and providing support for young entrepreneurs.
How it participates in the startup ecosystem
The current public profile supports funder and community capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Family Office
- Structured capabilities
- Funder · Community
- Last reviewed
- March 27, 2026
Official channels
Find Amsvest Limited elsewhere
Open the official website or a supported primary organization account.
Capability profile
Amsvest Limited as a funder
Investment thesis
Amsvest Limited seeks to invest in UK businesses that sell or manufacture products or offer specific services, focusing on those with operational history and relevant industry experience.
Focus narrative
Amsvest invests in UK-based businesses that have a tangible product or service. The organization typically offers investments ranging from £100,000 to £500,000 for a minimum 50% stake in the business, focusing on companies with operational history or relevant industry experience.
Value beyond capital
Amsvest provides not only financial investment but also support and guidance to young entrepreneurs, helping them navigate the challenges of building and growing their businesses.
Terms and economics
- Typical check
- $100,000–$500,000
Focus and fit
- Stages
- Seed · Seed+ · Series A
- Regions
- United Kingdom
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 9
Portfolio context
Notable portfolio companies include STYLIDEAS, a joint venture focused on beauty accessories; Hyper Recruitment Solutions, specializing in recruitment for science and technology; Dr. Leah Cosmetic Skin Clinics, offering cosmetic treatments; Hernshead Recruitment, a technology and engineering recruitment agency; Siteform Flooring Contractors, a nationwide flooring contractor; Harper Fox Search Partners, providing executive recruitment solutions; The Label Lady, offering organizational labels; Trade Mark Wizards, focusing on intellectual property rights; and Bronx Boxing Club, aiming to establish a chain of boxing gyms across the UK.
Capability profile
Amsvest Limited as a community
Community overview
Amsvest Limited is a privately-owned investment vehicle founded by Lord Alan Sugar. The organization is based in Loughton, Essex, UK. Amsvest seeks to invest in UK businesses that either sell or manufacture products or offer specific services. The company is open to investing in start-up businesses and provides support and guidance for young entrepreneurs.
Community focus
Amsvest invests in businesses located in the United Kingdom that have a tangible product or service. The organization typically offers investments ranging from £100,000 to £500,000 for a minimum 50% stake in the business. Amsvest is particularly interested in businesses that are more than just ideas and have some operational history or relevant industry experience.
Audience and fit
- Selection criteria
- application
- Regions
- United Kingdom
Community activity
Notable members
Notable portfolio companies include STYLIDEAS, Hyper Recruitment Solutions (HRS), Dr. Leah Cosmetic Skin Clinics, Hernshead Recruitment, Siteform Flooring Contractors, Harper Fox Search Partners, The Label Lady, Trade Mark Wizards, and Bronx Boxing Club.
Common questions
What to know about Amsvest Limited
Upseed classifies Amsvest Limited under the Family Office organization type. Its current public profile includes funder and community capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 27, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.