Organization · Venture Capital
AF Ventures
AF Ventures is a New York-based venture capital firm that invests in emerging growth-stage consumer brands across various sectors, including food and beverage, health and wellness, beauty, and pet products.
Overview
What AF Ventures does
What AF Ventures is
AF Ventures is a New York-based venture capital firm that invests in emerging growth-stage consumer brands across various sectors, including food and beverage, health and wellness, beauty, and pet products.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2014
- Approximate age
- About 12 years
- Structured capabilities
- Funder
- Last reviewed
- April 24, 2026
Official channels
Find AF Ventures elsewhere
Open the official website or a supported primary organization account.
Capability profile
AF Ventures as a funder
Investment thesis
AF Ventures is a consumer fund focused on emerging growth-stage brands building enduring CPG companies, typically investing in companies with $10M-$30M in revenue seeking scaling capital.
Focus narrative
AF Ventures primarily invests in emerging growth-stage businesses within the consumer sector. The firm targets specific areas such as food & beverage, health & wellness, personal & household care, beauty, and pet products, providing both financial capital and strategic support through a network of industry experts.
Value beyond capital
AF Ventures adds value to its portfolio companies by providing not only financial capital but also strategic support through a network of industry experts. This approach helps brands scale effectively and navigate the complexities of the consumer market.
Terms and economics
- Typical check
- $500,000–$3,000,000
Focus and fit
- Stages
- Growth Equity
- Regions
- North America
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 35
- Recorded notable exits
- Siete Family Foods and Cirkul
Portfolio context
AF Ventures has a diverse portfolio of over 35 brands, including notable companies such as Siete Family Foods, which was acquired by PepsiCo for $1.2B; Cirkul, which reached unicorn status; Harmless Harvest, known for its coconut water; ByHeart, an infant formula brand; Proud Source Water, a premium water brand; Koia, offering plant-based protein drinks; and Hello Bello, a baby and family personal care brand.
Common questions
What to know about AF Ventures
Upseed classifies AF Ventures under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 24, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.