Organization · Venture Capital
4490 Ventures
4490 Ventures is an early-stage venture capital firm based in Madison, Wisconsin, focusing on technology companies leveraging decentralized web technologies, IoT, and data analytics.
Overview
What 4490 Ventures does
What 4490 Ventures is
4490 Ventures is an early-stage venture capital firm based in Madison, Wisconsin, focusing on technology companies leveraging decentralized web technologies, IoT, and data analytics.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2014
- Approximate age
- About 12 years
- Structured capabilities
- Funder
- Last reviewed
- April 24, 2026
Official channels
Find 4490 Ventures elsewhere
Open the official website or a supported primary organization account.
Capability profile
4490 Ventures as a funder
Investment thesis
4490 Ventures invests in early-stage technology companies that leverage decentralized web technologies, IoT, and data analytics, aiming to support entrepreneurs in challenging traditional markets.
Focus narrative
4490 Ventures invests early in the life cycle of companies, emphasizing capital efficiency and impact potential. The firm aims to shape the strategy, team composition, and trajectory of tech startups, particularly those outside traditional hubs like Silicon Valley.
Value beyond capital
4490 Ventures adds value by providing strategic guidance, leveraging its network, and taking board seats to actively support portfolio companies in their growth and development.
Terms and economics
- Typical check
- $1,500,000–$4,000,000
Focus and fit
- Stages
- Seed · Series A · Series B
- Regions
- North AmericaUnited States
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded notable exits
- StepUp Commerce
Portfolio context
Notable portfolio companies include EatStreet, Abodo, SwervePay, Understory, HealthBridge, Cortex, and TIV. Earlier investments include Axcient, Green Plug, Intesource, Crowd Factory, SeeControl, StepUp Commerce (acquired by Intuit), and Ribbit.
Common questions
What to know about 4490 Ventures
Upseed classifies 4490 Ventures under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 24, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.