Organization · Corporate Venture Capital
301 INC
301 INC is the corporate venture capital arm of General Mills, based in Minneapolis, Minnesota. It invests in early- and growth-stage companies across the food ecosystem, focusing on innovation in food brands, digital capabilities, and sustainability.
Overview
What 301 INC does
What 301 INC is
301 INC is the corporate venture capital arm of General Mills, based in Minneapolis, Minnesota. It invests in early- and growth-stage companies across the food ecosystem, focusing on innovation in food brands, digital capabilities, and sustainability.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Corporate Venture Capital
- Structured capabilities
- Funder
- Last reviewed
- May 3, 2026
Official channels
Find 301 INC elsewhere
Open the official website or a supported primary organization account.
Capability profile
301 INC as a funder
Investment thesis
301 INC aims to elevate disruptive food founders by combining capital with the scale advantages of General Mills, focusing on structural changes in the food ecosystem driven by consumer preferences, digital commerce, and sustainability.
Focus narrative
The organization focuses on enhancing digital capabilities, supporting emerging food brands, innovating go-to-market models, and promoting sustainable agriculture and packaging technologies. By providing strategic perspective, technical expertise, and industry connections, 301 INC aims to elevate emerging brands alongside capital investment.
Value beyond capital
301 INC adds value to its portfolio companies by leveraging General Mills' scale advantages, including brand-building strategies, product development expertise, supply chain insights, and connected commerce capabilities.
Focus and fit
- Stages
- Seed · Series A · Series B · Growth Equity
- Regions
- North America · Global
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 24
- Recorded notable exits
- Beyond Meat and Instacart
Portfolio context
Notable portfolio companies include: Keychain: An AI-powered platform connecting CPG brands with co-manufacturers. GDB Circular: A facility promoting a circular economy by processing flexible plastic films. Beyond Meat: A leader in plant-based meat alternatives. Instacart: A grocery delivery platform that has gone public.
Common questions
What to know about 301 INC
Upseed classifies 301 INC under the Corporate Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
May 3, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.