Organization · Venture Capital
2 the Moon Ventures
2 the Moon Ventures is a Dallas-based investment firm founded by George Baker, Sr. in 2010, focusing on early-stage companies across various sectors. The firm emphasizes active operational support alongside capital investment to help founders scale their businesses.
Overview
What 2 the Moon Ventures does
What 2 the Moon Ventures is
2 the Moon Ventures is a Dallas-based investment firm founded by George Baker, Sr. in 2010, focusing on early-stage companies across various sectors. The firm emphasizes active operational support alongside capital investment to help founders scale their businesses.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Venture Capital
- Founded
- Founded in 2010
- Approximate age
- About 16 years
- Structured capabilities
- Funder
- Last reviewed
- April 26, 2026
Official channels
Find 2 the Moon Ventures elsewhere
Open the official website or a supported primary organization account.
Capability profile
2 the Moon Ventures as a funder
Investment thesis
2 the Moon Ventures backs high-impact founders where capital alone is not enough. The firm emphasizes operational depth, shared resources, and experienced partners to help companies move from launch to scale.
Focus narrative
2 the Moon Ventures invests in early-stage companies across multiple sectors, leveraging George Baker's expertise in technology and innovation. The organization emphasizes supporting high-impact founders and aims to revolutionize industries through strategic investments.
Value beyond capital
2 the Moon Ventures provides not only capital but also hands-on operational support, including fractional management roles, strategic resources, and access to a proprietary expert network. This approach helps founders scale their businesses effectively.
Focus and fit
- Stages
- Seed · Series A · Growth Equity
- Regions
- United StatesNorth America
Availability
- Currently deploying
- Yes
Portfolio and track record
- Recorded portfolio count
- 10
- Recorded notable exits
- ParkHub
Portfolio context
Notable portfolio companies include: ParkHub: A comprehensive parking ecosystem providing enterprise solutions for event parking. Nerveli: A mobile app offering personalized support for pain management through gamified therapy. Mowbot by Robin Technologies: A platform that facilitates landscapers in utilizing autonomous mowers and fleet management. Vinli: A mobility intelligence partner for fleet and insurance organizations. RUJO Boots: A brand focused on providing high-quality cowboy boots at accessible prices. Hari Mari: A footwear brand that contributes to pediatric cancer support through sales. IPTalons, Inc.: Offers managed services for research security and compliance. Tiff's Treats: Specializes in freshly baked cookies delivered to customers. SmartRoof: A home inspection and service platform utilizing AI for efficiency. G.O.A.T. Fuel: A sports energy beverage brand founded by Jerry Rice. WashMetrix: Provides data analytics software for car wash operators.
Common questions
What to know about 2 the Moon Ventures
Upseed classifies 2 the Moon Ventures under the Venture Capital organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
April 26, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.