Organization · Private Equity
10 Point Capital
10 Point Capital is a private equity firm based in Atlanta, Georgia, specializing in investments in franchisors with the potential to become dominant brands. The firm leverages over 75 years of combined experience in the franchise industry.
Overview
What 10 Point Capital does
What 10 Point Capital is
10 Point Capital is a private equity firm based in Atlanta, Georgia, specializing in investments in franchisors with the potential to become dominant brands. The firm leverages over 75 years of combined experience in the franchise industry.
How it participates in the startup ecosystem
The current public profile supports funder capabilities. Each capability below is shown separately so organization identity and role-specific information do not get conflated.
Operational profile
Organization status and context
Organization status describes the entity itself. Funding and program availability appear within the relevant capability profile.
- Operational status
- Active
- Organization type
- Private Equity
- Structured capabilities
- Funder
- Last reviewed
- March 4, 2026
Official channels
Find 10 Point Capital elsewhere
Open the official website or a supported primary organization account.
Capability profile
10 Point Capital as a funder
Investment thesis
10 Point Capital invests in franchise concepts with a long-term horizon, typically ranging from 7 to 10 years. They seek to partner with brands that have strong unit economics and the potential to become top brands in their categories.
Focus narrative
10 Point Capital invests in franchise concepts with a long-term horizon, typically ranging from 7 to 10 years. They provide flexible capital, taking either minority or majority positions, with equity investments ranging from $5 million to $50 million. The organization seeks to partner with brands that have strong unit economics, a differentiated market presence, and the potential to become top brands in their categories.
Terms and economics
- Typical check
- $5,000,000–$50,000,000
Focus and fit
- Sectors
- Commerce & RetailConsumer
- Regions
- United States
Availability
- Currently deploying
- Not published
Portfolio and track record
Portfolio context
The organization has invested in various notable franchise brands, including: Tropical Smoothie Cafe: Recognized as one of the fastest-growing restaurant chains in America. Walk-On's Sports Bistreaux: Identified as the top sports bar franchise in 2021. Slim Chickens: Listed among the smartest growing brands for 2022. Phenix Salon Suites: Noted as one of the fastest-growing franchises in 2021-2022.
Common questions
What to know about 10 Point Capital
Upseed classifies 10 Point Capital under the Private Equity organization type. Its current public profile includes funder capabilities.
Source and update disclosure
Know what this page is based on
Source basis
Public organization and program material, official websites, and structured Upseed records.
Last reviewed
March 4, 2026
Known limits
Capability profiles appear only when a structured public profile also contains decision-useful role evidence. Terms and availability can change.
Upseed is an independent guide. It is not affiliated with or endorsed by the organization described on this page.